Competitive Strenghts of Sara Lee’s Business Units

Each of Sara Lee’s business units have their own competitive strengths that help them compete and/or out perform competitors. One business unit in particular that has many strengths is the North American Retail unit.

The competitive strengths of their North American Retail segments includes:

-High margins

-Fast Growth

-Consumer Preferences

-High market shares

-Market Leading Brands

This business unit sold processed food brands to retail stores. 10 of the 12 main product lines were able to increase their market share. This is one positive result that came from their retrenchment plan.

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